Governor Gboyega Oyetola of Osun State has mandated public and civil servants in the state to wear Adire (a distinctive local fabric) uniform to work every Thursday to promote Nigerian fashion and culture.
The governor made the remarks during the state’s International Fashion Week in Osogbo.
He maintained the initiative was part of efforts to preserve and promote the production of Adire Osun as well as bolster the image of Osun as a culturally correct and indigenous product inclined state.
The governor, who was represented at the event by the Secretary to the State Government, Wole Oyebamiji, launched mass production, promotion and marketing of Adire.
He stated that the International Fashion Week and the launch of Adire Osun were no doubt giant strides towards diversifying the state’s economy and creating jobs for the teeming youths.
Governor Gboyega Oyetola said the state government had partnered with Musty Great Development and Alexandria Jones Couture, United States of America, to organise the International Fashion Week for the promotion of the Osun brand of Adire for global exhibition.
“Adire is indigenous to Osun and it is not for nothing that Osogbo, the capital, is referred to as ‘Ilu Aro’ (Home of dye),” the governor said.
“In furtherance of efforts of this government to preserve and promote the production of Adire Osun as well as bolster the image of Osun as a culturally correct and indigenous product inclined state, every Thursday has been declared Adire Osun Day.
“Consequently, effective from August 27, 2021, all public and civil servants in the state shall wear Adire to work,” he added.